Your sales team closes a larger contract and celebrates. Operations checks the delivery calendar and sees the labor hours, tighter schedules, contractor costs, and competing deadlines attached to the win.
The target may look achievable in the pipeline while creating strain during delivery. Sales and operations alignment helps you test revenue goals against operating capacity, cash timing, and margin before quotas and resource commitments are finalized. Elevate CFO brings those financial assumptions into the same planning conversation.
A Sales Target Is Also a Delivery Commitment
Every sale creates work somewhere in the business.
A new contract may require onboarding, account management, technical work, materials, software access, or additional delivery hours. A sales target can therefore exceed operating capacity even when the pipeline appears strong enough to reach the revenue goal.
