Building a brand and running a marketing strategy often get treated as two separate jobs, handled by different teams or even different agencies. OBI Creative is a brand strategy, marketing, and advertising firm built to close that gap, pairing brand building work with business and marketing consulting under one roof. This article looks at how OBI Creative approaches both sides of that work, and where the two connect.
A Foundation Built on High-Stakes Experience
OBI Creative was founded by Mary Ann O'Brien in 2001 to take on a high-stakes project for one of the fastest-growing consumer brands of its time, Gateway Computers. That early work shaped how the firm operates today, and its client roster has since grown to span the globe.
OBI Creative describes its work as being guided by curiosity, collaboration, innovation, responsibility, and tenacity, values that show up in how the firm approaches both brand work and business strategy rather than treating them as separate disciplines.
